About

Hapax legomenon is a term in Ancient Greek that designates a single appearance in the body of work of an author. It refers to the uniqueness and exclusivity of a project.

In architecture, a hapax indicates a structure that doesn’t have any analogue, such as the Roman Pantheon with its open pronaos and rotunda.

Hapax advocates a distinct way of living: elevated, pared-down and intentional. It is inspired by lifestyles from cultures around the world and deconstructs conventional norms and beliefs.

Environments have a profound influence on how we feel and how we behave. Hapax is on a mission to enhance daily experiences and inspire people to pursue a refined and authentic lifestyle.

Growing up in the Belgian countryside, I gained firsthand experience of natural living. Most Belgian creatives are renowned for being bold and unconventional and this cultural heritage has definitely left an imprint on my work.

I’ve always been fascinated by philosophers of Greco-Roman Antiquity and try to put in practice their timeless principles within different realms of my life.

Moving to London and frequently travelling to Mediterranean countries has set the ground for a nomadic mindset and a deep understanding of global communities.

I have perfected my design & styling skills with Natalie Walton‘s and Abigail Ahern‘s masterclasses.

I acquired extensive knowledge of digital advertising through my work for OMD (an Omnicom Media Group agency), TBWA and Apple.

My publishing credentials include a book on Margaret Thatcher’s economic policies (Lambert Academic Publishing, 2013) as well as feature articles and branding content for different clients including Positive Luxury and Rankin Photography.

Hapax is a platform that congregates the insights I gained over the years across these different spheres to help people live their best life.


Enquiries: severine.etienne@gmail.com

Follow me on: Instagram

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